We used to see Amber Chia in almost every advert, be it in the newspapers or magazines. Actually, we still do. CIMB, after its merger with BCB and Southern Bank, has been quite aggressive in advertising its services. You can find the acronym “CIMB” almost everyday in the newspapers these days. Now, even the beloved radio in my car is not spared.
Actually there was another word “with”, and the whole thing should read “Ride home with CIMB money multiplier”. On Light & Easy. But the words appeared in random order so I didn’t bother to wait for the next “with” and snap a pic of it (truth is, I missed it a coupla times). On Mix FM, too, but it’s got something to do with loans. I’m not sure if the “home” was to go with “drive home or “home loans”. Kinda reminded me of ahlongs’ loan adverts on walls and street lights in Taipan, lol.
CIMB used to have this ad that read “We would move the stars for you”, aptly smacked right on top the The Star header on 8th Sept 2006 (surf over here). As a result, the entire “Star – The people’s paper” header (as well as the rest of the news on the frontpage lah!) was ‘bumped’ down to accomodate the ad. Wow. How much money would that require? It’s more than merely being on the frontpage, knoe!
